ELECTRICIAN DIGITAL MARKETING SERVICES

Electrician Digital Marketing That Generates More Calls & Leads

Marketing your company is no easy feat, particularly online. To create a successful electrician digital marketing strategy, you must first ask yourself this question, “Am I maximising my online presence and where is my company found on Google?” As an owner or key stakeholder in your company, there’s nothing worse than when your master electricians are sitting around the office, trucks parked, without any appointments.

A WINNING ELECTRICIAN’S DIGITAL MARKETING STRATEGY: FOUR KEY COMPONENTS

  • Website Design and Development – Create a mobile-friendly website that is easily crawled by search engines, converts site visitors into new customer leads, and differentiates your brand online from the top competitors in your area.
  • Search Engine Optimisation (SEO) – Increase keyword rankings, improve your company’s search engine visibility, and create a long-term, sustainable lead generation engine.
  • Local Services Ads (Google Guaranteed) – Maximise your online real estate by advertising at the very top of Google search results.
  • Pay Per Click (PPC) – Generate leads in the short- and long-term with paid ads on Google and Bing via Google Ads (formerly Google AdWords) and Microsoft Ads (formerly Bing Ads).

Looking for an internet marketing partner to help take your business to the next level? You’ve come to the right place. People are searching Google and Bing right now for an electrical company like yours. Will they find you or one of your competitors? Let Knight Bridge help you develop an electrician digital marketing strategy to drive more qualified local visitors to your site and convert those visitors into leads and sales—a complete solution to ensuring your phone will always ring.

Contact us today for more information about our digital marketing services for electricians, or keep reading to learn more about why Knight Bridge is the best digital marketing partner to market your electrical company.

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    Our Online Marketing Process for Electricians

    Our process for digital marketing is similar to our approach to marketing in general: TRACK > TEST > TWEAK > REPEAT. Simply put, you can’t maximise what you fail to measure and track. Better data equals better results.

    1. PERFORM A DIGITAL COMPETITIVE ANALYSIS

    • You’ll know exactly how you stack up against the three top competitors in your service area
    • You’ll receive custom digital marketing recommendations to increase keyword rankings, generate more website traffic, and how to fill the top of your sales funnel with high-quality, serviceable leads
    • You’ll receive a baseline detailing the performance of your website’s code and structure, onsite content, search engine visibility, off-site business citations, and compare it to your competitors to create an actionable, sales-driven plan for your electrician digital marketing strategy

    3. LOCAL SERVICES ADS (GOOGLE GUARANTEED)

    • Be found online at the right place, at the right time, at the very top of Google search results via Local Services ads
    • Connect with customers directly through the Local Services platform and pay for only the leads you receive from Google
    • Dispute (and get your money back from) unqualified leads such as leads outside of your desired service areas or leads requesting services your electrical company doesn’t offer

    5. SOCIAL MEDIA MARKETING

    • Craft engaging organic social media posts to differentiate your electrical company on the most popular social media platforms like Facebook, Twitter, and Instagram
    • Target social media followers and potential customers in your service areas via Facebook ads, Instagram ads, and more
    • Build an audience of loyal followers and engage with your social community across a variety of post types, from paid advertisements to fun, share-worthy videos, images, infographics, and more

    7. KNIGHT BRIDGE CHAT

    • Convert more leads without lifting a finger with Knight Bridge Chat, an AI-powered website chat service that captures customer contact information in one minute or less, on average
    • Sync review platforms with Knight Bridge Chat to generate more 5-star reviews across Google My Business, Facebook, Yelp, and more.
    • Takeover chats to manually chat with website visitors in real-time and answer all of their burning questions about your company, services, and how to schedule an appointment

    2. SEARCH ENGINE OPTIMISATION (SEO)

    • You’ll know exactly how you stack up against the three top competitors in your service area
    • You’ll receive custom digital marketing recommendations to increase keyword rankings, generate more website traffic, and how to fill the top of your sales funnel with high-quality, serviceable leads
    • You’ll receive a baseline detailing the performance of your website’s code and structure, onsite content, search engine visibility, off-site business citations, and compare it to your competitors to create an actionable, sales-driven plan for your electrician digital marketing strategy

    4. PERFORM A DIGITAL COMPETITIVE ANALYSIS

    • Be found online at the right place, at the right time, at the very top of Google search results via Local Services ads
    • Connect with customers directly through the Local Services platform and pay for only the leads you receive from Google
    • Dispute (and get your money back from) unqualified leads such as leads outside of your desired service areas or leads requesting services your electrical company doesn’t offer

    6. EMAIL MARKETING

    • Build opt-in email sign-ups directly from website contact forms to build your database of future customers
    • Design custom email templates for beautifully designed email newsletters, sales promotions, and more
    • Write email newsletters that convert readers into leads and stay top-of-mind with past, current, and future customers

    8. LEAD RECOVERY SERVICES

    • Install tracked phone lines on all of your digital marketing campaigns
    • Listen to phone call recordings and identify lost sales opportunities
    • Alert your CSR team in real-time of missed opportunities, giving your team a second chance on closing new customer leads and more revenue

    9. TRACK, TEST, TWEAK, AND REPEAT

    • Track the performance of your electrician marketing campaigns in greater detail than you’ve ever seen before
    • Test new ideas, proven strategies and other internet marketing tactics most relevant to your company’s campaigns
    • Tweak and pivot your strategy as needed for continuous campaign improvements
    READ MORE +

    Digital Marketing Services FAQ

    WHAT IS ELECTRICAL DIGITAL MARKETING?

    What is the actual definition of digital marketing for electricians? In a nutshell, digital marketing—also known as online marketing or internet marketing—is an umbrella term for all of your electrician marketing and engagement activities done online. The role of digital marketing is to help you get found, get noticed, get leads, and then turn those leads into booked jobs and returning customers.

    WHY SHOULD ELECTRICIANS INVEST IN DIGITAL MARKETING?

    About 97% of consumers in the UK go online to find a local electrician and, according to ConsumerBarometer, 40% of people only consider one local contractor before making a decision. If you want to connect with them and make sure you’re the electrician they choose, you have to have a better online presence than your competitors.

    WHAT DIGITAL MARKETING SERVICES DO YOU PROVIDE ELECTRICIANS?

    We provide a complete lineup of digital marketing services. Our best-performing electrician clients invest in SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, and video marketing.

    WHICH ONLINE MARKETING SERVICES ARE BEST FOR ELECTRICIANS?

    Most electricians benefit from SEO, PPC, and website design as core services. Beyond that, your goals, service area, electrical services, and competitive landscape will all impact which digital marketing services are best for your electrical contracting company.

    HOW MUCH DO DIGITAL MARKETING SERVICES FOR CONTRACTORS COST?

    Depending on the contractor marketing package you choose and your needs, services can cost from £2,500 to over £10,000 per month.

    WHAT WILL YOUR REPORTING AND COMMUNICATION PROCESS BE LIKE?

    We generate monthly reports for electricians with qualifying packages and guarantee responsiveness and attention to detail. Expectations for reporting and communication expectations are established during your intake call with your account manager.

    15:1 ROI from Digital Marketing by Knight Bridge

    CASE STUDY

    What Makes KBMS Different

    Our goal is to be the best analytical, data-driven online marketing company on the planet! Unlike other digital marketing companies, we operate from the perspective of a business owner (our account managers have gotten to know more about business than most “marketing gurus” will ever know—call us and see).

    We strive to provide superior service by offering the following to all our digital marketing clients:

    CRM Modeling
    Service Training
    Executive Marketing
    Corporate Strategy
    Digital Design & Build Properties
    • A DEDICATED ACCOUNT MANAGER, someone that understands business and marketing, to be your guide
    • DETAILED MONTHLY REPORTS (you can actually understand) that connect marketing campaign performance to your bottom line
    • A SUPPORT TEAM that includes an analyst, web designer/developer, and a dedicated professional copywriter
    • ACCESS TO OUR PROPRIETARY ANALYTICS SOFTWARE (better data drives better results)

    Andy Thompson

    FLOW - Heating & Air Conditioning

    “KBMS is amazing.Their work and customer service—top-notch!! Our account manager is so nice and helpful, always giving immediate responses and constantly thinking about how she can help us.That is the personal touch, the extra mile that is so lost today. It is something we strive for and that Knight Bridge does so well. Knight Bridge always goes above and beyond. Whenever another marketing company calls us, we say we’re happy with our digital marketing company! We don’t ever entertain the thought of leaving! ”

    ERIC BORKOWSKI

    Bath, Kitchen and Tile Centre

    “My experience is excellent. I feel like my team really understands my business. We talk about my company's goals and expectations. My website has had issues twice due to hacking they got those resolved right away. Everybody is so great to work with. Business grows with PVI, my business grows because of Knight Bridge. Bailey and Lexi are awesome definitely KBM Solutions has been the key to my success moving forward. Six stars! ”

    Scott Rogers

    WATER BOY - Plumbing

    “KBM Solutions has helped us stay current with all the latest changes in internet marketing. With their SEO work we have enjoyed a high internet ranking for our Company's services. Our website was designed by KBM's Web Designers and has improved our Company image on the web and increased traffic to our site. Our representative at Knight Bridge is extremely helpful when questions arise and always follows through with what she has promised to do for us. I highly recommend their services. ”

    GET STARTED with KBM Solutions Today!