FRANCHISE MARKETING SERVICES
Franchise Digital Marketing Agency: SEO, PPC, Web Design & More
At Knight Bridge, we understand that marketing franchises and multi-location organisations comes with unique challenges and opportunities. From consistent branding and messaging to complex reporting and tracking for each location, Knight Bridge’s franchise marketing services handle it all. We are a top digital marketing agency for franchises, providing:
- Specific strategies for each franchise location to dominate their local market
- Roll-up reporting for corporate-level and location-specific reporting
- A dedicated account manager and a team of franchise digital marketing specialists that get to know your industry and specific markets as if they were their own businesses
- Full-service, flexible franchise marketing solutions to meet all your needs (whether they’re unique to each location or consistent across your entire organisation)
If you’re looking for a strategic franchise marketing agency that specialises in web design, pay per click, and SEO, you’ve found the right one. Learn more about how franchise marketing services can help you increase leads and sales, optimise your franchisees’ marketing costs, and differentiate your locations online or contact us now to get started!
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Complete Franchise Internet Marketing Solutions
If you want to increase leads, sales, and your ultimate bottom line, you’re going to need more than one strategy in your digital marketing playbook. To get the best results, our experts recommend you combine the following strategies:
No matter what type of franchise you own, you can benefit from content marketing. Engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, SEO-trained copywriters will grow your online presence and establish you as THE authority in the marketplace.
FACEBOOK ADVERTISING CAMPAIGNS
Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
WEBSITE DESIGN & DEVELOPMENT
63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 75% of people have judged a company’s credibility based on their website design. What does your website say about your franchises?
PAY PER CLICK (PPC)
97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. Pay per click for franchises is a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
SOCIAL MEDIA MARKETING
Do you wish there was a better way to better manage your franchise locations’ social media profiles? Try Facebook location pages alongside social media marketing. 81% of UK adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Knight Bridge’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
REVIEW GENERATION & MANAGEMENT
88% of consumers trust online reviews as much as a personal recommendation, and 72% of consumers say that positive reviews make them trust a local business more. Not only do we offer review generation services, but we also have proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
BRANDING AND CREATIVE SERVICES
No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
Local SEO for franchises is a large part of franchise marketing, and it could make or break your franchise, considering 97% of consumers go online to find local services. We will manage your on-site local SEO as well as your offsite local listings, including your Google My Business account and other crucial online directories. Customers are searching for your business—let our franchise marketing company help them find you.
DIGITAL COMPETITIVE ANALYSIS
With a thorough competitive analysis from Knight Bridge, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to eliminate any competitive gaps and maximise your search engine assets. We’ll provide custom-tailored recommendations for how you can improve your franchise’s online presence and performance.
EMAIL MARKETING CAMPAIGNS
Looking for a cost-effective way to grow your franchise? For every £1 spent on email marketing, £44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing for franchises today!
CONVERSION RATE OPTIMISATION
Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped franchises from a variety of industries double, triple and even quadruple their website conversion rates.
LINKEDIN ADVERTISING CAMPAIGNS
LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
SEARCH ENGINE OPTIMISATION (SEO)
Want to outperform competitors in your area? You can do it with franchise SEO services. About 93% of online experiences start with a search engine, and in order to claim the top spots in Google and Bing organic results, you need to optimise your website and off-site properties for search algorithms. Grow your long-term authority and get more qualified website traffic, leads, and sales with franchise SEO services.
YouTube is the second largest search engine and video content is 50 times more likely to rank organically in the search results than text pages. Not only that, but UK internet users spend an average of 15 hours each week with digital videos, and Cisco predicted that video will make up 82% of all internet traffic in 2021. Enhance your website, differentiate your brand, and get more leads with online videos!
SMART SELLING & LEAD RECOVERY
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
STRATEGY AND ANALYTICS CONSULTING
Does your company have an in-house marketing team, but still feel lacking in the mastery of franchise digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organisation, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
WEBSITE CHAT SERVICES
Knight Bridge Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customised hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.
Your Website: The Foundation Of Your Franchise Marketing Strategy
WEBSITE DESIGN FOR FRANCHISES
Don’t think of your website as a brochure; think of it as a virtual sales rep capable of generating a massive number of leads and sales for your franchise, often at a fraction of the cost of traditional marketing and advertising. With that being said, how easy is it for potential customers who aren’t familiar with your brand to find your website?
At the highest level, internet marketing success for franchises is a real estate game. Your goal should be to cost-effectively build, develop, and maintain as much online real estate as you need to establish yourself as the authority in your industry. That becomes more difficult with franchises because many franchise websites or collections of websites are massive in size.
Often, there’s a lot to handle within one CMS that manages all the locations either on one domain or individual websites. You also may be dealing with multiple franchise owners managing their own website and have to ensure that everyone adheres to a certain standard (which can feel like herding cattle).
79% of people have judged a company's credibility based on it's website design
By trusting your web presence to the experts in franchise marketing, you’re getting a partner that understands your web development difficulties and can help you navigate them.
IMPROVE YOUR SEARCH ENGINE RANKINGS WITH SEO FOR FRANCHISES & CONTENT MARKETING
To rank well organically, you must establish and promote your franchise as THE authority in your market. Ranking well on Google, Bing, and Yahoo! requires three things:
- First, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and categorise your website. At Knight Bridge, our web team specialises in designing websites and landing pages that are not only highly optimised for search engines but also convert traffic to leads and sales.
- Second, you must create web page after web page of unique, relevant, and remarkable content. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, email newsletters, e-books, and more!) for multiple industries—so you won’t have to write a thing (unless you want to!).
- Third, you must promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building shady links that will get you penalised by Google!
When you hire Knight Bridge as your SEO company and content marketing partner, you’ll receive a dedicated account manager as well as a support team that includes an analyst, a web designer/developer, and a dedicated, professional copywriter who is well-versed in the industry. You’ll also receive detailed monthly reports that connect your website’s SEO performance to your franchise’s bottom line.
Did you know that almost half of total Google search queries have local intent? In addition to improving your organic search engine listings with SEO services, you need to include local SEO in your franchise marketing plan. Google’s local map listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
97% of customers go online to find and research local products and services
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your company’s visibility for geographically related searches.
78% of people say paid search ads make it easier to find information they need searching online
Why Franchises Say Knight Bridge Is the Best Franchise Marketing Company
If you just typed “franchise marketing companies near me” in Google and picked the one closest to your business, you may have made a mistake (unless it’s us, of course). We’ve helped franchises large and small all over the UK—and we can help yours, too.
At Knight Bridge, we try and let our clients speak for us. Take a look at our reviews from current and former franchise clients to hear straight from them why our franchise marketing agency is exactly what you need. The main reason you should choose us as your digital marketing service provider is that everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You’ll own all your deliverables, including your website. Some cheap franchise marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavourable contract. You can learn more about website ownership clauses here >>
- You’ll optimise your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimise your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, a PPC ad manager, and a professional, UK-based copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
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ACHIEVE MEASURABLE RESULTS WITH TARGETED DIGITAL MARKETING SERVICES
How much will working with Blue Corona help your business? It’s the question every prospective client wants to know, but it’s difficult to (intelligently) answer without some level of initial analysis. There are a lot of variables to consider, including:
- Your market area
- Your current website
- The competitive landscape in your market
- And more!
Want to see the success stories of business owners just like you who signed on for our internet marketing services? Check out our case studies!
Partner with Our Franchise Marketing Agency for Franchise Marketing Services Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for franchise marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today at 0800 193 1454!
Franchise Digital Marketing FAQs
WHY SHOULD FRANCHISES INVEST IN DIGITAL MARKETING?
Franchises should invest in digital marketing because 97% of UK consumers go online to find products and services in their area. To turn them into new customers, you need to be in all the places they spend their time—the search engines, social media, on your website, and all other online places they visit.
WHAT DIGITAL MARKETING SERVICES DO YOU PROVIDE?
Digital marketing for franchises includes all marketing and engagement activities done through online media channels. The role digital marketing plays in your franchise marketing plan is to help you generate awareness, website traffic, leads, and sales from the web.
WHAT IS FRANCHISE DIGITAL MARKETING?
We offer a full suite of franchise digital marketing services, including SEO, PPC, web design, social media marketing, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
WHICH ONLINE MARKETING SERVICES ARE BEST FOR MY FRANCHISE?
Most franchises will need SEO, local SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on a few things, including your goals, market area, target audience, and more.
HOW MUCH DOES DIGITAL MARKETING FOR FRANCHISES COST?
Depending on the package you choose, franchise marketing packages can run anywhere from £2,500 to over £10,000 per month.
WHAT IS YOUR REPORTING AND COMMUNICATION PROCESS?
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