DIGITAL MARKETING FOR PAINTING COMPANIES

Get More Painting Leads & Grow Your Business

Digital marketing for painting companies turns your website from an online portfolio of your projects into a self-sustaining, lead generation machine.

If your company isn’t found on the first page of Google for keywords like “painter near me” or “house painting” (among hundreds of others), you’re missing out on leads and sales that your competitors are winning, guaranteed. Knight Bridge’s digital marketing services for painting contractors helps your business:

  1. Increase Leads & Sales – Generate more website traffic and calls by leveraging a combination of paid and organic advertising. Your painting company will be found online for your top keywords using PPC, Local Services ads, SEO for painting companies, and other strategies proven to help painters increase leads and sales from the web.
  2. Optimise Its Marketing Costs – Improve the ROI from your campaigns with a dedicated team of painter marketing specialists at Knight Bridge. Our team helps you get more leads from your online marketing investment, without spending more money.
  3. Differentiate Your Brand Online – Showcase your real-world expertise online and be THE AUTHORITY in your market.

Ready to grow your business? Contact us online to request a free digital competitive analysis of your painting website and internet marketing campaigns. Or, keep reading to learn more about our digital marketing services for painting companies!

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    Online Marketing for Painting Contractors: What It Takes to Get More Painting Leads

    How will we help your painting company grow? Our painter marketing plans include a variety of online marketing strategies and services. Together, they work to increase brand authority, website traffic, leads, and booked jobs.

    1. DIGITAL COMPETITIVE ANALYSIS

    Before ever signing a contract, you’ll know exactly how your website stacks up against your three biggest competitors and receive customised marketing insights from Knight Bridge’s digital marketing consultants. Our painting marketers will perform a digital competitive analysis and deliver you actionable insights on how to beat your competitors on the web, increase leads, and improve your online presence and performance.

    3. SEARCH ENGINE OPTIMISATION (SEO)

    Tired of not finding your business on the first page of Google search results? Are competitors outranking you for keywords like “painters” or “painters near me”? Search engine optimisation (SEO) is the process of optimising your website to rank higher on Google to generate more website visits. Knight Bridge’s painting SEO analysts will guide your business to the top of Google, measurably improving keyword rankings and website traffic along the way.

    5. PAY PER CLICK MARKETING (PPC)

    A cornerstone of any painting marketing plan is pay per click advertising (PPC). You might’ve also heard this called Google Ads, Google AdWords, Bing Ads, or Microsoft Ads. PPC for painting companies leapfrogs your business above organic search results, capturing the attention of highly qualified searchers looking for new painting solutions.

    7. EMAIL MARKETING

    Email marketing for painting campaigns is simple, efficient, cost-effective, and read by relevant eyes. As a painting contractor, you’ve built up a database loyal customers and homeowners in your area who expressed interest in your services. Stay top of mind with your audience, educate them on new products and design trends, and provide promotions via email marketing for painting companies to convert more leads into booked jobs.

    9. CUSTOMER SERVICE TRAINING & LEAD RECOVERY

    At Knight Bridge, we offer services to optimise your marketing funnel along every step of your customers’ journeys. If your team fails to book inbound calls or has a low booking rate, we recommend Smart Selling. Smart Selling is a CSR training program designed to help your business increase ROI by booking more appointments, without spending more money on advertising. Combine Smart Selling with Lead Recovery, a service built to give you a second chance at closing new business, and watch your ROI soar and measurably improve the performance of your painting marketing campaigns.

    11. ANALYTICS & AD TRACKING

    As the leader in home services marketing data and analysis, Knight Bridge’s ad tracking and analytics expertise provide you complete transparency into the performance of your marketing campaigns. Know which campaigns are generating true leads and which channels are producing the highest (and lowest) ROI, and make smarter marketing decisions to help you grow your painting business.

    2. WEBSITE DESIGN & DEVELOPMENT

    You can’t generate leads from your website if you don’t have one! Knight Bridge’s website designers have designed, built, and launched more than 1,000 contractor websites! Our team knows what it takes to build beautiful painting websites that are mobile-friendly, convert visitors into leads, and load lightning-fast for frictionless customer experience.

    4. LOCAL SEO & REPUTATION MANAGEMENT

    Local SEO helps you rank higher on Google in the cities and towns you work in by combining traditional painting SEO with local SEO best practices. This includes citation building, ensuring your business’s name, phone number, address, and website information is correct (and consistent) across online directories, like Google My Business. When combined with reputation management (responding and managing your online reviews and presence), your painting website will be optimised for local search.

    6. LOCAL SERVICES ADS (GOOGLE GUARANTEED)

    Earn the trust of new customers as a Google Guaranteed painting company with Local Services Ads. Customers who search and find you on Google can contact you directly through the Local Services Ads (LSA) platform, helping you keep a full schedule of estimates and jobs. Not only that, but LSAs also occupy the most sought-after real estate on Google—the very top of the page!

    8. SOCIAL MEDIA MARKETING

    Whether it’s Facebook advertising, Instagram, or other social media platforms, social media marketing for painting contractors is a smart bet for your business. Painting social media advertising is a low-cost alternative to traditional PPC advertising and can be specifically targeted to the audience you want to reach—homeowners who live in your service area. If you service commercial spaces, ask us about LinkedIn advertising!

    10. KNIGHT BRIDGE CHAT

    When customers land on your painting website, they expect to be able to communicate with your business on their terms, however they want. Enter Knight Bridge Chat, an AI-based website chat for home service contractors that responds to customers inquiries within three seconds without the need of a human to manage the chat. KBMS Chat is easy to use, allows website visitors to find relevant info about your company, and puts key customer information (name, email, phone number, source of the lead) in the hands of your team quickly via real-time email notifications and optional live chat capabilities.

    12. MONTHLY REPORTS & DEDICATED PAINTING MARKETERS

    You’re a business owner, not necessarily a digital marketing expert for painting companies. That’s why you’ll be given a dedicated account manager as your single point of contact to help you cut through the noise of painting marketing—guiding you along the journey of growing your business. You’ll also have an entire team of painting digital marketers working behind the scenes to increase leads and sales, optimise your marketing costs, and differentiate your brand online.

    15:1 ROI from Digital Marketing by Knight Bridge

    CASE STUDY

    What Makes Knight Bridge Different from Other Painter Marketing Companies

    At Knight Bridge, we try to let our clients speak for us. Take a look at our Google reviews and hear straight from other contractors just like you as to why we are the best digital marketing company for your needs.

    CRM Modeling
    Service Training
    Executive Marketing
    Corporate Strategy
    Digital Design & Build Properties
    • YOU WON’T BE HANDCUFFED TO LONG-TERM CONTRACTS. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
    • YOU’LL OWN ALL YOUR DELIVERABLES, INCLUDING YOUR WEBSITE. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavourable contract. You can learn more about website ownership clauses here >>
    • YOU’LL OPTIMISE YOUR MARKETING COSTS. Everything we do is tracked with advanced analytics so we can continually optimise your campaigns. This means you spend less and get more.
    • YOU GET A DEDICATED ACCOUNT MANAGER TO BE YOUR GUIDE, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, U.S.-based fire protection copywriter.
    • YOU GET THE PEACE OF MIND THAT WE HAVE YOUR BACK. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
    • YOU GET DETAILED MONTHLY REPORTS (you can actually understand) that tie your digital marketing services to your bottom line.

    Andy Thompson

    FLOW - Heating & Air Conditioning

    “KBMS is amazing.Their work and customer service—top-notch!! Our account manager is so nice and helpful, always giving immediate responses and constantly thinking about how she can help us.That is the personal touch, the extra mile that is so lost today. It is something we strive for and that Knight Bridge does so well. Knight Bridge always goes above and beyond. Whenever another marketing company calls us, we say we’re happy with our digital marketing company! We don’t ever entertain the thought of leaving! ”

    ERIC BORKOWSKI

    Bath, Kitchen and Tile Centre

    “My experience is excellent. I feel like my team really understands my business. We talk about my company's goals and expectations. My website has had issues twice due to hacking they got those resolved right away. Everybody is so great to work with. Business grows with PVI, my business grows because of Knight Bridge. Bailey and Lexi are awesome definitely KBM Solutions has been the key to my success moving forward. Six stars! ”

    Scott Rogers

    WATER BOY - Plumbing

    “KBM Solutions has helped us stay current with all the latest changes in internet marketing. With their SEO work we have enjoyed a high internet ranking for our Company's services. Our website was designed by KBM's Web Designers and has improved our Company image on the web and increased traffic to our site. Our representative at Knight Bridge is extremely helpful when questions arise and always follows through with what she has promised to do for us. I highly recommend their services. ”

    GET STARTED with KBM Solutions Today!