PEST CONTROL MARKETING SERVICES
Pest Control Marketing That Generates More Calls, Leads & Sales
If you want your pest control company to increase sales and be THE authority in your marketplace, there’s only one solution: digital marketing services from an award-winning internet marketing company.
Want more booked jobs? You’re going to need online marketing. Adults in the UK now spend more than 6 hours per day online on average, and not only that, but 97% of consumers go online to find local services. To connect with them, you need to dominate the web in all the places they spend their time—the search engines, local directories, social media, their email inboxes, and all the other places they browse online.
If you need new pest control marketing ideas, it’s time to see what Knight Bridge can do for your business. Ready to begin? It all starts by contacting us here >>
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Our Award-Winning Pest Control Marketing Service
Internet Marketing Solutions
How do we make your pest control company THE authority in your marketplace? It comes down to a cohesive digital strategy. We incorporate the following services into our digital marketing packages, spanning across all digital technologies and devices your consumers use:
No matter what type of pest control company you own, you can benefit from content marketing. Engage your target audience through the creation and distribution of relevant and valuable content, including landing pages, blog posts, e-books, email newsletters, white papers, and more. Our professional, SEO-trained copywriters will grow your online presence and establish you as THE authority in the marketplace.
FACEBOOK ADVERTISING CAMPAIGNS
Like the control of pay per click advertising, but want something more cost-effective than Google Ads (previously AdWords)? Try a hyper-targeted ad campaign on Facebook! Why? Because Facebook accounts for one in every six minutes spent online and one in every five minutes spent on mobile.
WEBSITE DESIGN & DEVELOPMENT
63% of consumers primarily use your company’s website to find and engage with you. As if that’s not enough, 75% of people have judged a company’s credibility based on their website design. What does your website say about your company?
PAY PER CLICK (PPC)
97% of online experiences begin with a search engine, but 41% of clicks go to the top three paid ads on the search results page. Pay per click for pest control companies is a great way to drive more (qualified) visitors to your website and get more leads and sales—FAST! The best part? There’s no waiting period.
SOCIAL MEDIA MARKETING
Do you wish there was a better way to better manage your franchise locations’ social media profiles? Try Facebook location pages alongside social media marketing. 81% of UK adults have at least one social media profile, and the average user spends at least two hours on social media sites daily. Start your social media marketing campaigns, including Facebook, Twitter, Pinterest, Instagram, and more, today.
Every business has had situations where customer service representatives accidentally lose a lead. Have you ever wondered how much revenue you’ve lost from those dropped leads? With Knight Bridge’s Lead Recovery services, you can make the most out of your existing lead pool and therefore take full advantage of your marketing spend.
REVIEW GENERATION & MANAGEMENT
88% of consumers trust online reviews as much as a personal recommendation, and 72% of consumers say that positive reviews make them trust a local business more. Not only do we offer review generation services, but we also have proprietary software that allows you to get reviews on your website and external sites in three simple steps. Ask for your free demo today!
BRANDING AND CREATIVE SERVICES
No matter your business size, industry, or location, a strong, effective, and cohesive brand strategy and design help to convey your company’s quality, credibility, value, and experience. When it comes to marketing your products and services, those that have a strong brand hold an enormous competitive advantage.
Local SEO for franchises is a large part of franchise marketing, and it could make or break your franchise, considering 97% of consumers go online to find local services. We will manage your on-site local SEO as well as your offsite local listings, including your Google My Business account and other crucial online directories. Customers are searching for your business—let our franchise marketing company help them find you.
DIGITAL COMPETITIVE ANALYSIS
With a thorough competitive analysis from Knight Bridge, we will identify the strengths, weaknesses, threats, and opportunities from a digital marketing perspective—including actionable insights you can take to eliminate any competitive gaps and maximise your search engine assets. We’ll provide custom-tailored recommendations for how you can improve your pest control company's online presence and performance.
EMAIL MARKETING CAMPAIGNS
Looking for a cost-effective way to grow your pest control company? For every £1 spent on email marketing, £44 is made in return. Our professional email marketers help your business stay top-of-mind with your prospects and existing customers by sending custom newsletters. Test opt-in email marketing today!
CONVERSION RATE OPTIMISATION
Do you know how well your website is converting visitors? Our conversion rate experts will implement tests to improve your visit-to-lead conversion rates. We’ve helped the pest control sector and a variety of other industries double, triple and even quadruple their website conversion rates.
LINKEDIN ADVERTISING CAMPAIGNS
LinkedIn’s B2B audience has 2x the buying power of the average web audience, and four out of five LinkedIn members drive business decisions. Connect with them through LinkedIn advertising. Learn more about this incredibly targeted way to put your message in front of key decision-makers today!
SEARCH ENGINE OPTIMISATION (SEO)
Want to outperform competitors in your area? You can do it with franchise SEO services. About 93% of online experiences start with a search engine, and in order to claim the top spots in Google and Bing organic results, you need to optimise your website and off-site properties for search algorithms. Grow your long-term authority and get more qualified website traffic, leads, and sales with franchise SEO services.
YouTube is the second largest search engine and video content is 50 times more likely to rank organically in the search results than text pages. Not only that, but UK internet users spend an average of 15 hours each week with digital videos, and Cisco predicted that video will make up 82% of all internet traffic in 2021. Enhance your website, differentiate your brand, and get more leads with online videos!
SMART SELLING & LEAD RECOVERY
We know how to harness the power of call monitoring to vastly improve customer service experiences and greatly increase your return on marketing investments. Our team can help your company extract the most value possible from every phone call.
STRATEGY AND ANALYTICS CONSULTING
Does your company have an in-house marketing team, but still feel lacking in the mastery of pest control digital marketing and SEO? Whether you have an enterprise-level company, run a large association, or head the marketing team at a major organisation, custom-designed strategy and analytics consulting may be just what you need! Contact us and mention you need consulting.
WEBSITE CHAT SERVICES
Knight Bridge Chat is a website chat service that makes customer communication simple—for both you and your customers. With both Artificial Intelligence-based and live chat capabilities, you can take a customised hands-off or hands-on approach, allowing you to free up your CSRs’ time while still providing instantaneous customer service.
Why Digital Is the Best Pest Control Marketing Strategy
GET FOUND, GET NOTICED, AND GET LEADS WITH INTERNET MARKETING SERVICES FROM A TOP DIGITAL MARKETING COMPANY
People are searching the web right now for a company like yours. Will they find YOU or one of your competitors? Over 100 companies rely on Knight Bridge to help them generate more website traffic, leads, and sales. Visit the links above to learn more about the individual services we provide or contact our internet marketing company today and let us show you what we can do for YOU! Your website should be your number one sales and marketing tool. How does your website measure up?
Pest Control Website Design
The best pest control websites aren’t brochures; they’re virtual sales reps capable of generating massive amounts of leads and sales for your business. They’re also fast, secure, mobile-friendly, and most importantly, your website must be coded in a way that makes it easy for the search engines’ software to find, crawl, and index your website. At Knight Bridge, our webmasters specialise in coding websites and landing pages that are not only visually appealing but also are highly optimised for search engines—allowing your company to get more traffic, leads, and sales from the internet.
Pest Control SEO & Content Marketing
IMPROVE ORGANIC SEARCH RANKINGS WITH SEO FOR PEST CONTROL COMPANIES
To rank well organically, you must establish and promote yourself as the authority for what you do, in the markets you do it. Ranking well on Google, Bing, and Yahoo requires three things:
1. Your website needs to be fast, secure, and mobile-friendly. More than 40% of online users will hit the “back” button if a website takes longer than three seconds to load. Not only that, but search engines favour websites that are fast, secure (HTTPS vs. HTTP), and mobile-friendly.
2. Second, you need a data-driven content strategy with unique, relevant, high-quality content your customers crave. Google ranks web pages individually, not websites as a whole. Our content marketing team has extensive experience writing online content (including blogs, landing pages, press releases, e-mail newsletters, E-books, and more) specifically for pest control companies—so you won’t have to write a thing.
3. Third, you need to promote your site to other relevant and authoritative websites and get them to link to, reference, and cite you as an authority. Unlike other SEO companies, you’ll never have to worry about us building spammy links that will get you penalised by Google!
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Did you know that nearly half of total Google search queries have local intent, and that 97% of local searches begin on a search engine? In addition to improving your organic search engine listings with contractor SEO services, if you’re a contractor, it’s also vital that you optimise for Google’s local listings. These seven local listings often appear before the organic listings, leading to better click-through rates for your company from potential customers.
As an award-winning SEO company, we understand that the more listings you have on the first page of search results—including local listings, organic listings, and paid listings—the better. Our local SEO services will increase your visibility for geographically related searches.
PAY PER CLICK ADVERTISING FOR PEST CONTROL (PPC)
When it comes to pest control ads, print is the dominant choice. That’s a mistake, since consumers prefer to consume digital media. We always recommend our new contractors invest in both pay per click (PPC) and SEO services. When you hire KBM Solutions for PPC management, we handle it all—from keyword discovery to bid management; from ad copy creation to ad split testing; from pay per click call tracking to landing page optimisation; we take care of everything and report the results to you monthly.
Investing in PPC, content marketing and SEO, as well as local SEO, is the most effective way to get more leads and sales from the web as well as maximise your contracting company’s online real estate. When you have a paid listing, local listing, and organic listing for a given search query, you greatly reduce the chance of someone clicking on one of your competitor’s links!
Determine Your True Marketing ROI with Advanced Analytics & Tracking
If you’re like most contractors, you don’t have the time or resources to waste on ineffective pest control advertising strategies. That’s why at Knight Bridge, we accurately measure and track each and every advertising campaign (from pay per click to SEO to e-mail newsletters and more) to find out which advertising and marketing strategies work and which should be changed or eliminated.
But don’t worry! You won’t receive loads of reports or spreadsheets to analyse! We understand that you’re busy running your contracting business and you simply don’t have time for that. That’s why we’ll also analyse your data and give you actionable recommendations to measurably improve your performance.
At Knight Bridge, our marketing analytics services include:
- Ad tracking and measurement
- Custom research and analysis
- Phone call tracking and recording
- Conversion rate optimisation
- Google Analytics consulting
- Website analytics and tracking
- And more!
Accurate measuring and tracking is truly the first step in contractor marketing online so you can truly quantify your marketing investments.
Why Select Knight Bridge Over Other Pest Control Internet Marketing Companies?
We’ve helped pest control companies large and small all over the England, Scotland and Wales—and we can help yours, too.
At Knight Bridge, we try and let our clients speak for us. Take a look at our internet marketing reviews from current and former clients to hear straight from them why we are the best internet marketing company for your needs. Everything we do comes from the perspective of a business owner, and we treat your business like our own. What does that mean?
- You won’t be handcuffed to long-term contracts. We won’t handcuff you for a specific amount of time. Ever. While we encourage you to give your campaigns at least three to six months to fully ramp up, you are free to leave and take your assets with you at any time.
- You’ll own all your deliverables, including your website. Some cheap internet marketing companies offer “free” websites with their services, or offer websites hosted on their “proprietary platform.” These are red flags that indicate you’re about to be handcuffed into an unfavourable contract. You can learn more about website ownership clauses here >>
- You’ll optimise your marketing costs. Everything we do is tracked with advanced analytics so we can continually optimise your campaigns. This means you spend less and get more.
- You get a dedicated account manager to be your guide, as well as a full support team that includes an analyst, a web designer/developer, PPC ad manager, and professional, UK-based copywriter.
- You get the peace of mind that we have your back. Digital marketing is a long-term investment, which is why we believe in building partnerships, not acquiring clients. You can rest assured your dedicated account manager will be there for all of your needs and will over-deliver on results.
- You get detailed monthly reports (you can actually understand) that tie your digital marketing services to your bottom line.
Partner with Our Pest Control Marketing Agency Today
Contact us today for a free consultation. Tell us about your situation and we’ll provide you with candid recommendations for online marketing services. Click on the services above to learn more, read our online marketing case studies detailing actual results we’ve produced for business just like yours, or pick up the phone and call us today at 0800 193 1454
Franchise Digital Marketing FAQs
WHY INVEST IN DIGITAL MARKETING FOR PEST CONTROL?
About 97% of consumers in the UK go online to find local products and services. If you want to connect with them and increase leads and sales, you have to meet them where they spend their time—online.
WHAT DIGITAL MARKETING SERVICES DO YOU PROVIDE?
We provide full-suite digital marketing, SEO, website design, PPC, social media, email marketing, instant chat services, analytics and tracking, video marketing, and branding.
WHICH ONLINE MARKETING SERVICES ARE BEST FOR MY BUSINESS?
Most companies will need SEO, PPC, and website design as core services. Beyond that, which services are best for your business depends on a few things, which we will explore in our initial audit of your site.
HOW MUCH DOES DIGITAL MARKETING FOR FRANCHISES COST?
Depending on the package you choose, franchise marketing packages can run anywhere from £2,500 to over £10,000 per month.
WHAT IS YOUR REPORTING AND COMMUNICATION PROCESS?
We generate monthly reports for pest control companies with qualifying packages. We will establish reporting and communication expectations during our intake call.
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