So you want to build your online presence.

WITH DIGITAL COMPETITOR ANALYSIS

You can get the edge on your market

See what your competitors are doing and outperform them online…

    What Happens in An Online Competitor Analysis?

    When it comes to digital competitive analyses, there is no one-size-fits-all package. We take a case-by-case customised approach to all analyses, from our free landscape snapshot summaries to our in-depth, custom digital strategy audit packages.

    Our competitive analysis techniques differ based on the goal of the audit, but can include examining:

    • Website security (HTTPS vs. HTTP)
    • Website mobile-friendliness
    • Website speed
    • Website content quality
    • Website content length
    • Presence of quality backlinks that point back to your website
    • How many (and the quality of) reviews
    • Website search visibility and rankings for top keywords
    • PPC advertising projections (estimated CPC)
    • Market demand (search volume)
    • Website user experience (UX) issues (broken links)
    • SERP features in your landscape (local packs, featured snippets, image packs, etc.)
    • Google My Business profile if a local business
    • Website indexing issues

    What Competitor Analysis Tools Do You Use?

    Not all competitive analyses are created equal, and the secret sauce is in the tools and techniques your digital marketing company uses. We use a wide variety of competitive analysis tools, techniques, and insights, including (but not limited to):

    • Moz Keyword Explorer
    • Moz Link Explorer
    • Google Keyword Planner
    • SEMrush
    • Our proprietary SEO competitor analysis tool and audit platform
    • Google Search Console
    • Google My Business profiles
    • Google PageSpeed Insights
    • And more!

    GET STARTED with KBM Solutions Today