Back to Business
As the world now slowly re-opens, many businesses are finding their feet and looking at ways to attract customers and sales; to many, it feels like starting over.
Here’s a mindful approach to the current post COVID climate:
There is no question that we are currently living in unique and challenging times.
Be an Expert Problem-Solver
Establishing yourself as an expert in your field has always been a fantastic way of standing out to editors and encouraging them to come to you for expertise when needed. Now is the time, however, to take it one step further and figure out how your expertise can solve a problem for a number of people as a result of the pandemic.
- Are you able to offer a product or service to help the millions of parents who have suddenly found themselves home-schooling?
- How about those who are now having to work from home?
- Do you work in the health or wellbeing field with tips on how to cope mentally and emotionally to these sudden changes?
Reach out to your community and offer your expertise
Businesses within the service industry have found themselves having to “turn” where possible. Many restaurants have been offering a home delivery service in order to retain customers. This has been the saving grace for a large percentage of restaurants, but is not always possible for other establishments like hotels.
That’s where getting creative about retaining and attracting customers comes in. letting people know about events and other news is something that can be very beneficial. For smaller hotels, why not offer significant incentives or discounts for future stays to engage customers now, and let your local press know about it?
Anything like this could be news that your local community will probably want to know about. Inviting local press to visit and experience the way the newly re-opened hotel runs is also a great way to garner coverage.
Images are Everything…
Make sure that you have up-to-date images and make sure that you provide your editor with what they have asked for in a timely manner. Media is content driven, and images that look good on the page will outshine those that don’t.
These are just a few ideas of how to re-open your business with confidence, and help your business keep progressing.