SEO FOR HOME SERVICE COMPANIES
The Trades’ #1 SEO Agency Driving Business Growth
Your website is a powerful sales and marketing tool—if customers can find you online. To increase monthly website traffic, calls, leads, and sales or contracts across the United Kingdom, turn to KBM Solutions for SEO (search engine optimisation) campaigns.
Did you know that 93% of online experiences begin with a search engine, and 97% of consumers go online to find local services? If your company doesn’t rank multiple times on the first page of Google search results for keywords related to your products or services, you’re losing website traffic, leads and sales to your competition—guaranteed. No matter what type of home service business you’ve been tasked to grow, SEO must be part of your online marketing strategy to increase revenue.
Keep reading to learn more about Knight Bridge’s SEO services and how to decide if you need help from one of the best SEO companies for home service contractors out there. Ready to get started? Contact us now.
What Is SEO for Home Service Companies?
THE THREE PILLARS OF SUCCESSFUL SEO SERVICES
SEO for home service companies is the process of updating and optimising your website so that each of your web pages ranks at the top of search engines like Google, Bing, and Yahoo. Knight Bridge’s SEO services for contractors and home service businesses help you measurably increase leads and sales from your website by focusing on the three pillars of successful SEO campaigns:
- Site Code & Structure – Your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly.
- Onsite Content – You need web page after web page of unique, remarkable, and optimised content.
- Offsite Factors & Reviews – You must earn backlinks from other relevant and authoritative websites pointing to your website and generate five-star reviews on Google My Business and other places around the web.
Home services SEO campaigns can create a long-term, sustainable lead generation engine for your company by:
- Improving keyword rankings on search engines
- Generating more website traffic
- Filling the top of your sales funnel with high-quality leads
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What’s Included in Our Search Engine Optimisation Services for Home Service Companies?
KBM Solutions handles the day-to-day of monitoring and improving your home services SEO campaign, including making your website more visible on Google search results and differentiating your brand across the web.
1. PERFORM A DIGITAL COMPETITIVE ANALYSIS
- You’ll know exactly how you stack up against the three top competitors in your service area
- You’ll receive custom digital marketing recommendations to increase keyword rankings, generate more website traffic, and how to fill the top of your sales funnel with high-quality, serviceable leads
- You’ll receive a baseline detailing the performance of your website’s code and structure, onsite content, search engine visibility, off-site business citations, and compare it to your competitors to create an actionable, sales-driven plan for your electrician digital marketing strategy
3. LOCAL SERVICES ADS (GOOGLE GUARANTEED)
- Be found online at the right place, at the right time, at the very top of Google search results via Local Services ads
- Connect with customers directly through the Local Services platform and pay for only the leads you receive from Google
- Dispute (and get your money back from) unqualified leads such as leads outside of your desired service areas or leads requesting services your electrical company doesn’t offer
5. SOCIAL MEDIA MARKETING
- Craft engaging organic social media posts to differentiate your electrical company on the most popular social media platforms like Facebook, Twitter, and Instagram
- Target social media followers and potential customers in your service areas via Facebook ads, Instagram ads, and more
- Build an audience of loyal followers and engage with your social community across a variety of post types, from paid advertisements to fun, share-worthy videos, images, infographics, and more
7. KNIGHT BRIDGE CHAT
- Convert more leads without lifting a finger with Knight Bridge Chat, an AI-powered website chat service that captures customer contact information in one minute or less, on average
- Sync review platforms with Blue Corona Chat to generate more 5-star reviews across Google My Business, Facebook, Yelp, and more.
- Takeover chats to manually chat with website visitors in real-time and answer all of their burning questions about your company, services, and how to schedule an appointment
2. SEARCH ENGINE OPTIMISATION (SEO)
- You’ll know exactly how you stack up against the three top competitors in your service area
- You’ll receive custom digital marketing recommendations to increase keyword rankings, generate more website traffic, and how to fill the top of your sales funnel with high-quality, serviceable leads
- You’ll receive a baseline detailing the performance of your website’s code and structure, onsite content, search engine visibility, off-site business citations, and compare it to your competitors to create an actionable, sales-driven plan for your electrician digital marketing strategy
4. PERFORM A DIGITAL COMPETITIVE ANALYSIS
- Be found online at the right place, at the right time, at the very top of Google search results via Local Services ads
- Connect with customers directly through the Local Services platform and pay for only the leads you receive from Google
- Dispute (and get your money back from) unqualified leads such as leads outside of your desired service areas or leads requesting services your electrical company doesn’t offer
6. EMAIL MARKETING
- Build opt-in email sign-ups directly from website contact forms to build your database of future customers
- Design custom email templates for beautifully designed email newsletters, sales promotions, and more
- Write email newsletters that convert readers into leads and stay top-of-mind with past, current, and future customers
8. LEAD RECOVERY SERVICES
- Install tracked phone lines on all of your digital marketing campaigns
- Listen to phone call recordings and identify lost sales opportunities
- Alert your CSR team in real-time of missed opportunities, giving your team a second chance on closing new customer leads and more revenue
9. TRACK, TEST, TWEAK, AND REPEAT
- Track the performance of your electrician marketing campaigns in greater detail than you’ve ever seen before
- Test new ideas, proven strategies and other internet marketing tactics most relevant to your company’s campaigns
- Tweak and pivot your strategy as needed for continuous campaign improvements
INDUSTRIES WE SERVE _________ .
Include but are not limited to:
Architects and Custom Builders Bathroom Remodellers Chiropractors
Construction Companies Contractors Dentists
Ecommerce Electrician Enterprise Accounts
Financial Services Fire Protection Flooring Companies
Franchises Garage Door Companies HVAC Companies
Kitchen Remodellers Landscapers Lawyers
Medical and Healthcare Moving Companies Painting Companies
Pest Control Companies Plumbers Property Management
Real Estate Agencies and Realtors Remodellers Restoration
Roofers Small Businesses Solar Companies
Storage Companies Urgent Care Centres Window and Door Companies
Digital Marketing Services FAQ
WHAT IS SEO?
SEO is the process of editing and creating website content and code that ranks well on search engines like Google, Bing, and Yahoo. First, your website must be coded so search engines can find and crawl it. Your website also needs to be fast, secure, and mobile-friendly. Second, you need web page after web page of unique, remarkable, and optimised content. Third, you must gain citations, links, and references from other relevant and authoritative websites.
WHAT'S INCLUDED IN SEO SERVICES?
SEO for home service companies from KBM Solutions includes the following:
- A Digital Competitive Analysis – We’ll show you how your SEO stacks up against your top competitors, including new keyword ranking opportunities, areas where your SEO campaign is falling short today, and a customised SEO plan to measurably improve website traffic to your home service company’s website.
- Website Content and Code Optimisation – Your website will be easily found by search engines and accessible to users.
- New Website Content and Creatives – Our team will publish SEO-friendly content each month tailored to your customers’ needs and wants that converts site visitors into leads.
- Local Citation Optimisation (Local SEO) – Increase your brand’s online authority and generate more website traffic with local SEO.
- SEO Reporting – Meet with your dedicated Knight Bridge account manager each month to review your SEO performance each month and discuss new opportunities for improvement.
- Continual Tracking and Tweaking of Your Campaign – Our mantra is “track, test, tweak, repeat” and we don’t rest until your schedule is full of booked appointments. We work to continually improve your organic search visibility.
SHOULD I HIRE AN SEO COMPNY?
An SEO company handles the day-to-day tasks of monitoring your online presence so you can focus on other aspects of your business. If you don’t have the time or resources to comb through pages upon pages of analytical data, rankings, and traffic patterns and then have the means to optimise accordingly, you need an SEO company
HOW LONG DOSE IT TAKE?
If you’ve got a good SEO partner, you can generally see results between 3-6 months, but certain industries with highly competitive keywords can take up to a year to see traction. Don’t give up, though—once you get going, your results will snowball.
IS KNIGHT BRIDGE A CERTIFIED GOOGLE PARTNER?
Yes, KBM Solutions is a Google Premier Partner, a distinction reserved for the top 6% of marketing agencies and SEO companies for home service businesses in United Kingdom.
15:1 ROI from Digital Marketing by Knight Bridge
CASE STUDY
Why Select Knight Bridge Over Other Home Service SEO Companies?
At Knight Bridge, we try and let our clients speak for us. Take a look at our search engine optimisation reviews and hear straight from them why we are the best home service SEO company for your needs. Above all, everything we do comes from the perspective of a business owner, and we treat your business like our own.
Done that? Great! Let’s get down to the details. We can offer you a few guarantees other companies can’t:
- YOU DON’T HAVE TO WORRY ABOUT LONG-TERM CONTRACTS. We won’t handcuff you for a specific amount of time. Ever.
- YOU’LL OWN EVERY SINGLE DELIVERABLE, FROM YOUR WEBSITE TO YOUR CONTENT. Some SEO companies won’t let you keep your work when you leave. Not us.
- YOU’LL OPTIMISE YOUR MARKETING COSTS. Everything we do is tracked, measured, and analysed for improvements. This lowers your costs and raises results.
- YOU’LL HAVE PEACE OF MIND THAT WE WILL BEND OVER BACKWARDS FOR YOU. SEO is a long-term investment, which is why we believe in building partnerships, not acquiring clients.
- YOU GET A DEDICATED ACCOUNT MANAGER to be your guide, as well as a support team that includes an analyst, web designer/developer, and a dedicated (UK-based) copywriter.
- YOU GET DETAILED MONTHLY REPORTS (you can actually understand) that connect SEO performance to your bottom line.
Andy Thompson
FLOW - Heating & Air Conditioning
ERIC BORKOWSKI
Bath, Kitchen and Tile Centre
Scott Rogers
WATER BOY - Plumbing
GET STARTED with KBM Solutions Today!